Overview of Mobile App PrestaShop

Having a mobile app for your PrestaShop store is crucial in today’s digital landscape. With the rise in mobile commerce, a mobile app allows you to capture the growing smartphone market, directly reaching users on Android and iOS devices. This shift can significantly boost your sales, as it taps into the convenience of mobile shopping, which many web-only stores miss out on.

The PrestaShop Mobile App Builder transforms your eCommerce web store into a fully functional app without requiring coding knowledge. By using the no-code PrestaMobApp, you can quickly and easily create a mobile app that mirrors your website, expanding your reach and engaging more customers.

Go Mobile, Go Big

Additionally, mobile apps enhance productivity by streamlining shopping experience and reducing complexities associated with traditional app development. This efficiency not only saves time but also maximizes your business’s potential, helping you stay competitive and meet modern eCommerce standards.

Note: The demo app is available on the Google Play Store. Search for "PrestaMobApp" to download and install it to see it in action.

Check out video below for details:

Used Case: Maximizing E-Commerce Potential with Prestashop Mobile app builder

Background: XYZ is the owner of a successful PrestaShop store specializing in unique fashion items. Although XYZ’s website attracts substantial traffic, XYZ noticed a trend: many potential customers are browsing website on mobile devices but not completing their purchases. This situation suggests that the absence of a mobile app is impacting a business revenue.

Challenge: The key challenge is to convert mobile users into customers and reduce cart abandonment rates. With many users preferring to shop on mobile apps rather than mobile websites, there is a need to create a seamless mobile experience.

Solution: Implement the PrestaMobApp Mobile App Builder, a module that enables merchant to develop a fully functional mobile app for both Android and iOS devices without requiring any coding skills.

Implementation Steps:

i. Code-Free Development: Utilize the Prestashop app Builder to create your mobile app quickly and efficiently. The no-code approach allows you to develop a professional-grade app without the need for technical expertise.

ii. User-Friendly Admin Panel: Access and manage your app using an intuitive admin panel. This feature simplifies the process of making updates and adjustments, ensuring that the app remains aligned with the branding and business objectives.

iii. Customization: Customize the app’s color scheme, layout, and design to reflect a web store’s unique branding. This customization creates a cohesive and engaging user experience that mirrors XYZ website.

iv. Enhanced User Interaction: With the prestashop native app, customers enjoy a secure and convenient platform for browsing and purchasing products directly from their mobile devices. This accessibility increases user trust and engagement.

v. Reduction in Cart Abandonment: Address the issue of cart abandonment by providing a seamless mobile shopping experience. Users who previously left items in their carts on the desktop site are more likely to complete their purchases through the mobile app, resulting in higher conversion rates.

vi. Increased Brand Loyalty: Strengthen brand loyalty by incorporating store’s branding prominently within the app. Offer special deals and personalized notifications to keep customers engaged and encourage repeat purchases.

Results:

1. Higher Engagement: The PrestaShop mobile app increases user interaction by offering a streamlined and convenient shopping experience.

2. Reduced Cart Abandonment: The app’s user-friendly design leads to a decrease in cart abandonment rates and higher conversion rates.

3. Enhanced Brand Loyalty: Consistent branding and personalized offers within the app foster stronger customer loyalty and repeat business.

Conclusion: By leveraging the PrestaMobApp Builder, XYZ successfully addresses the challenge of converting mobile users into customers. The PrestaShop mobile app not only enhances user engagement and reduces cart abandonment but also strengthens brand loyalty, ultimately maximizing your e-commerce store’s potential and revenue.

Features offered by PrestaShop Native Mobile App Builder Module:

Discover how the PrestaShop App Builder Module empowers e-commerce store owners with advanced features to create a seamless, engaging mobile shopping experience.

1. Customizable App Design

• Theme Colors & Home Screen Layout: Customize theme colors and the home screen layout to match your brand's identity. Adjust the home screen with options to enable sliders, new products, popular products, best sellers, on-sale products, and grid banners.
• Responsive Mobile Application: Ensure a seamless user experience with a responsive design that adapts to different devices and screen sizes.

2. Enhanced Product Browsing

• Product Listing & Browsing: List products, categories, and sub-categories. Facilitate easy product browsing with swipe functionality and enable sorting filters on product listing pages.
• Product Details & Related Products: Enhance product pages with options to display related products and clickable main slider links.

3. Seamless Checkout & Payment Integration

• One-Screen Checkout: Simplify the checkout process with a streamlined one-screen interface.
• Multiple Payment Gateways: Support various payment methods including Paycomet, Nqoodypay, Mercadopago, Paypal, Payson, Mollie, Paystack, PayPlug, Yandex, and Paytabs. Integrate any specific payment provider as needed.

4. Efficient Order Management

• Real-Time Order Tracking: Allow users to track their orders in real-time for better transparency and convenience.
• Error-Free Synchronization: Ensure accurate, hassle-free synchronization between your PrestaShop website and the mobile app.
• Inventory Management: Benefit from hassle-free inventory management, keeping stock levels consistent across all platforms.

5. Customer Engagement & Support

• Push Notifications: Utilize a push notification system with support for images and the latest FCM Firebase Notification for custom, order, and new customer notifications.
• Wishlist & Coupons: Add a wishlist feature for users and enable the addition of coupons and vouchers to attract and retain customers.
• Support for Private Shop Module: Integration with the Private Shop module by FMM for added functionality.
• FAQ Block & Contact Us Page: Include an FAQ block and a dedicated Contact Us page for customer support.

6. Updated Features

• Store Locator: Add a store locator feature (requires additional module purchase).
• Multi-Language Support: Support multiple languages including RTL for Arabic, Persian, Urdu, and more, ensuring accessibility for a global audience.
• Compatibility with Latest Modules: The app is compatible with the Registration Fields module by FME and shows product comments through the default PrestaShop module.

Note: In addition to the existing payment gateways and shipping methods, we can customize the application to support any custom payment option for both Android and iOS, though this may require additional time.

Installation Notes:

Get the PrestaShop mobile application for your online store with the following steps:

Step 1: Download and Install PrestaMobApp Module from Prestashop Addons and install it on your store.
Step 2: Fill a prereq form provided by us and share it back. The prereq form contains a key that you will get after installing the module and some basic information i.e app name, logo etc.
Step 3: Receive APK/IPA files containing your fully build app from us within three days.
Step 4: Publish API/IPA on android and apple app stores.