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Google Rich snippets module for PrestaShop allows you to earn more clicks and conversions by displaying valuable product information such as reviews, ratings, price etc. in search results. It makes your snippets stand out in search results and gives users prominent and compelling reasons to visit your website or product page.
Google Rich snippets module for PrestaShop allows you to display additional product information in search results, which makes your snippet more valuable to users and gives them prominent reasons to click on your link. You can display following type of additional product information in search results:
Rich Snippets were introduced by Google to increase click through rate (CTR) of your website. It also helps user identify and select valuable source of information when they search for any particular query.
In order to add above schema markup information (structured data) in your product page HTML, you just need to enable these fields and this module will automatically add the required HTML tags. The ultimate purpose of this product is to reduce bounce rate and increase your CTR.