Since the past few years, online shopping has trended over conventional commerce, but after the revolution of PrestaShop Ecommerce, it has become a necessity. The biggest reason behind the emergence of online shopping is the factor of effortlessness; users can purchase any commodity with a single click at home.

Whether it is electronic gadgets, ornaments, automobiles, accommodations, etc., in short, one can buy anything of desire. Thus, to meet the needs of customers, merchants should establish a website that can manage online transactions.

Nowadays, several e-commerce frameworks are available that provide solutions for online businesses, among which PrestaShop, ZenCart, Magento, osCommerce, and OpenCart are widely used platforms. Under the discussion framework of PrestaShop, we will put forward some compelling reasons to justify the adoption of PrestaShop for small businesses.

1. Simple Option to Offer Cross-Sells:

Cross-selling can be one of the ways to elevate revenue returns. PrestaShop retains a simple mechanism to offer cross-sells on identical or interrelated commodities. Thus, cross-selling increases the option and enables the client to make a wise and optimized decision regarding purchasing and PrestaShop specializes in providing such an option in a comfortable way.

For more on this, check out our blog on Cross-Selling and Upselling Strategies with PrestaShop's Composite Product Builder.

2. Effortless Management of Portable Products:

In the case of retailing portable items online like music, movies, software, etc., the Prestashop File Uploads module provides a seamless experience. By taking PrestaShop Ecommerce into account, a webmaster can successfully manage commodities by displaying a description of merchandise at the conversion point. PrestaShop efficiently ensures ownership details about commodities are available to clients after the completion of the transaction.

3. Variety of Options to Market Commodities:

PrestaShop enables easy organization of commodities, whether on the basis of categories or groupings regarding any attribute. The platform has built-in facility regarding diverse options for the organization of products. For insights into managing products, see our guide on How to Create Custom Fields on Checkout Page in PrestaShop.

4. Option To Compare Products:

Product comparison becomes imperative when customers need to reach a conclusion about certain products. Customers compare commodities based on features and options that are suitably handled by the PrestaShop platform. By customizing your products, you can attract users toward your products and ultimately increase your revenue. Thus, comparison is beneficial in making a smart decision against the available choices.

5. Easy Navigational Experience:

Simple & easy Navigation is the backbone of any online business, so there is a strong need to pay attention to such aspects. It all depends on the administrator of the e-commerce domain to take measures for the sake of providing clients with a fine navigation experience by making them engaged. The Prestashop Home Page Tabs Module enhances user experience through layered navigation.

6. Vast Modules Available:

One of the most powerful features that PrestaShop offers is support for third-party modules and there are more than 5000 modules already available. If you want any extra functionality that is not included in PrestaShop by default, be sure there will already be a module available to help you out. Modules like Prestashop Pretty URL Cleaner, Product Label and Stickers, and Registration Fields are just some of the few mentioned.

Explore PrestaShop Pretty URL

7. Free & Open Source:

There is no doubt that PrestaShop is free and open source, as it is derived from the Smarty Template Engine. Its code is written in PHP and uses MySQL for database management, which makes it plug-and-play.

8. Multiple Language & Currency Support:

PrestaShop supports sixty-three widely spoken languages like English, Spanish, French, etc. Along with this, the platform also provides a translation tool that enables instant translation of content into other languages. The platform also supports currencies of the countries of which it retains language support.

9. Default Optimization Support For Search Engines:

PrestaShop bestows built-in SEO features that ensure fine ranking in search engines. Auto-generated sitemaps, Google sitemap integration, and automatic robots.txt are some of the striking features to optimize the e-commerce domain. Other features include static URL for dedicated addresses and canonical URLs to avoid duplicate content.

10. Customizable Templates:

PrestaShop is enabled with customization of templates that empowers merchandisers to mold the design of templates according to the needs of their online store.

From the above ten points, it can definitely be deduced that PrestaShop can be a perfect option for small and, to some extent, medium-scale merchandisers.