Is Prestashop SEO Still Possible in 2025

Still, thousands of popular brands rely on Prestashop for their online presence, making it fit the list of top e-commerce platforms. Since it’s one of the oldest platforms, most new business owners are concerned about whether SEO of Prestashop is possible today. 

Yes, it is possible as long as you take care of the basics, among other important things that we’ll discuss in this article. Plus, you will also have some expert tips on boosting your online presence. So, without further ado, let’s get started. 

The Importance of Prestashop SEO

What’s the use of owning an online shop without visitors? Of course, there is a cost to set up and run such a store, which the owner wants to recover with conversions. No visitor means no conversion, making it impossible for the store owners to run their businesses. That’s why SEO becomes crucial, as it is the way to bring visitors to your online store. 

As per a recent study, around 44% of potential buyers begin searching for a desired product online before purchasing. This means most of the people are looking for your products but not everyone can find it. Why? Because your products are not appearing in the SERP on keywords the users are searching. So, it’s not the Prestashop platform to blame for low traffic but the lack of Prestashop SEO. 

Don’t worry, we will let you know of all the nuts and bolts of Prestashop seo here to get you on the right track and bring more people to your store.

The Elements of Prestashop SEO

If you have set up a beautiful e-commerce website on Prestashop, make sure you follow these important SEO guidelines so it appears at the top of SERP. All these basic SEO checklists also apply to e-commerce websites based on other platforms. So, you don’t need a Magento vs Prestashop or Shopify vs Prestashop analysis here. 

       1) Keyword Research - Very Important 

You must know how your potential customers are searching for your products. What queries are they putting into Google, and what’s the main query people are consistently punching into the search engine to find products like yours? It all comes down to proper keyword research. 

You can also use Prestashop SEO Modules like advanced keyword generators to automate this task for you. 

Try the Advanced Keyword Generator

• The first step is to identify what keywords customers are using to research your product. For example, if you are selling fitness products, you should understand the most relevant terms for the specific fitness products you are offering. Like push-up mats or exercise mats.  
• Secondly, you have to analyze the websites of your competitors and understand what keywords they are using. If competitors are using floor mats, you must also use that somewhere on your website. 
• Now, search your keywords using effective tools like Google Keyword Planner, SEMrush, and Ahrefs. 
• While picking keywords, go for selecting high-traffic and low-competition keywords.

      2) Add Relevant Content in The Product Pages

Make your product pages very convincing for visitors. They must have relevant content with appropriate keywords, high-quality images, and even reviews for social proof. Your product page is a selling point, and you must fill it with all the details that will convert the visitor into a buyer. 

If you are offering a lot of products, you should divide them into different categories. This not only helps the visitor understand where each item will be lying, but also helps search engines understand the structure of a website. Hence, it is a decent ranking factor to consider.

       3) Basic Technical SEO of Your Prestashop Store

There are so many technical SEO aspects, but you don’t have to look into all of them. Just make sure you keep a check of these:

1. Since more people are using mobile devices these days, your Prestashop store must look good on these small screens. Run tests on different devices and ensure everything is working smoothly. 
2. Set up a Google Search Console account for your website, which will allow you to request indexing, and take a note of traffic on specific website pages. 
3. Test your site speed and ensure it is loading fast, as it is an important ranking factor. 
4. Resolve content duplication issues on the website. Ensure that none of your web pages have copied content from competitors, or they won’t rank.

You can also use the FME Advanced SEO Module, which will identify and remove all technical issues on your websites.

         4) Publish Content on Your Prestashop Store

You can start sharing the mix of informational and commercial content on your e-commerce website, which is certain to improve your site’s traffic. Publishing relevant blogs will also help you improve brand awareness, which will bring more people to your store. 

For best practice, you can analyze your competitors and make a list of topics that you need to write regularly to boost search appearances.

Take Away

A well-organized and beautiful Prestashop e-commerce store is nothing without relevant traffic and desired conversions. Prestashop SEO is one of the effective ways to achieve that. This insightful article sheds light on important elements a Prestashop store owner needs to take care of for boosting search engine appearance and brand identity. 

Frequently Asked Questions (FAQs)

1. Is Prestashop Good for SEO? 

Yes, Prestashop is still widely used throughout the world for building e-commerce stores. Even the most popular brands are relying on the Prestashop e-commerce platform among the others. 

2. How Can I Make My Prestashop URLs SEO Friendly? 

For SEO-friendly URLs of your Prestashop Store, make sure it has relevant keywords related to page topics and it has the ideal shareable length.

      3. Is Prestashop Easy for SEO? 

Yes, Prestashop is one of the best platforms for search engine optimization as it is open source and free, so you can easily tweak it to fit SEO requirements.