How To Sell More on Prestashop - An Expert Overview

Selling on Prestashop is both challenging and fun! It is the 7th Most popular open-source platform and is trusted by several successful businesses around the globe. The platform also provides great features for successfully running an e-commerce store, ranging from beautiful themes to extensions and more.  

Some Prestashop store owners face difficulties in achieving big sales and there are so many reasons for that. This blog post is all about discussing some of these common issues that work as a barrier to high sales, including Prestashop SEO and more. 

Expert Tips To Sell More on Prestashop

1. Improve the User Experience of Your Store

The first and the most important factor in improving your store sales is to enhance it’s user experience. Imagine a scenario where you have brought a potential customer from an ad. Now he has trouble finding his favorite product or can’t find the checkout option. As a result, he has no option but to get frustrated and leave the store without making purchases. 

This is not only the loss of a customer but also results in enhancing the website bounce rate which is harmful for the website visibility.

2. Work on The E-Business SEO

How can your e-store yield more profits when it is not visible in the search results? That’s why Prestashop SEO comes in handy! Both on-page and off-page SEO matter a lot in boosting organic traffic and hence conversions. As a Prestashop store owner, you can also make use of the several modules available, like Pretty Urls for friendly URLs, Blog Module for organic traffic, and more to improve the website traffic. 

Try the Prestashop Pretty URL Now

The SEO of your e-commerce website can be divided into technical and on-page SEO. The technical side looks into resolving errors in the websites while non-technical concentrates on on-page strategies for boosting traffic and conversions. 

3. Carefully Analyze the Visitor’s Data 

   

Ascertain where are your traffic coming from and who are frequently visiting your store. If most of them could be potential customers, it implies that your site’s intent is good. Otherwise, you need to change the keyword and content strategies to attract the relevant users who can then be converted to customers. 

You can use several SEO tools like Google Analytics, SEMRush, and Ahrefs for analyzing traffic and performing other activities. 

4. Competitor’s Analysis

Just make sure you are well aware of what your competitors are doing, especially when they are ranking above you in SERP. Carefully analyze how they have planned the overall website and what keyword strategy are they using that is working for them. Based on the detailed analysis, you can devise a content strategy for your own website. 

Even better, if you could come up with the things that your competitors are missing out on. They could be images, stats, or any interesting additions that could engage your potential customers. 

5. Optimize Layout of Important Pages

Prestashop SEO can only bring in more visitors to your online store converting that into buyers is another thing. One of the effective ways to boost conversions on your website is to optimize important pages, like landing and product pages. Include relevant images and make it more interesting for the users to make favorable decisions based on the information presented there. 

6. Improve the Product Copies

Your listing descriptions must be well-optimized with good content and images to persuade buyers to buy them. Each product copy must have relevant keywords so potential buyers can find them. Also, the product descriptions must highlight features and benefits well.  

7. Add Social Proof to Your Product Pages

Add as many reviews as you can to your product pages to build trust and credibility. Your potential buyers will be more interested in buying stuff that has been tested by previous happy customers.  

Take Away

As a Prestashop store owner, you would love to see your sales skyrocket in this booming e-business age. With so many competitors these days, it is nearly impossible to boost your sales without the proper Prestashop SEO. 

Frequently Asked Questions (FAQs)

1. Which e-commerce is best for SEO? 

Prestashop being the oldest open-source e-commerce website gives you the freedom of tuning your website and makes it perfect to rank faster than other platforms. 

2. What URLs are SEO Friendly? 

Any URL that is simple and easy to read has more chances to rank faster on Google and other search engines. 

3. Does Images Help in Prestashop SEO? 

Yes, adding good-quality images will help attract the attention of new users making them stay longer on the website, which helps boost the store's SEO.