How Mobile App Can Make A Difference for Your E-commerce Store

As more people are turning to mobile shopping, an intuitive mobile app for your e-commerce store presents a great opportunity to make more sales. 

As per Statista, more than half of online shoppers today will be moving to buying from their mobile phones next year. And, this percentage will only rise with time. Speaking of which, today we will discuss the perks of having a mobile app for your online store. 

Mobile Apps are Redefining the E-Commerce 

Mobile apps are changing the trends of online shopping as most of the three billion smartphone users are making purchases via their phones. You can take advantage of this bloom by creating a good online app for your store that is convenient to access and explore for potential buyers. 

If your online store is running on Prestashop, you can quickly turn it into a perfect app without any technical coding using PrestaMobApp. 

Try the PrestashopMobApp Now

E-commerce mobile app development is not everyone’s cup of tea, but our outstanding module is expertly designed to make this simple for you.  

Why You Must Have A Mobile App for Your E-commerce Store?

 

Having a mobile app for online store can play a huge part in boosting your sales. Let’s get to understand the most prominent features of a mobile app for your online store.  

1. Better Shopping Experience 

With a responsive and user-friendly app, your customers can have a personalized shopping experience. They can easily look for their favorite things, effortlessly add to the cart, and proceed with checkout all with a few touches on the mobile phone. Customer satisfaction also means that they will come again to make purchases. 

Furthermore, a good mobile app will also save their login and payment information making shopping more convenient for the users. 

2.  Accessibility 

Online shoppers love the easiest way of shopping for their desired products and mobile shopping makes it very simple. Imagine how easy is it for a customer to open the app and look for an item instead of opening a laptop and waiting for several pages to load. 

As per a recent study by Business Insider, Almost half of the Amazon visitors are using mobile phones to access the store. That’s a healthy percentage conveying the importance and need of having a mobile app.

3.  Opportunity To Build Better Relationships with Customers 

With a mobile app, you can better interact with your existing and potential customers. This way you can also streamline your organic and paid marketing efforts. For example, on special days like Christmas or New Year, you can send discount codes or coupons to the registered users which helps in strengthening relationships and brand identity. 

4.  Lower Cart Abandonment Rate 

Cart abandonment is one of the major issues e-commerce businesses are dealing with these days. Cart abandonment doesn’t only result in low sales but also increases the bounce rate of the website which is harmful for the online store’s SEO. 

Those e-commerce stores that rely on website selling only face a high cart abandonment rate. Simply because their customers have to wait for different pages to load before they can get onto the desired product page. Also, the website structure is sometimes too complex for them to understand which makes them leave the cart or website without the checkout.

Some good Prestashop modules like the Abandon cart reminder could somehow control the rate, but still, a mobile app is the better option. 

A robust and easy-to-use mobile app is the right solution to sort out these issues since customers can quickly get to their desired page and easily checkout. Moreover, it is also convenient for store owners to offer multiple payment options at the checkout for the potential customer’s convenience with a mobile app. 

5.  Better Sales Opportunites

The push notifications and easy checkout features of the e-commerce app will enhance your chances of making more sales. You can send your customers enticing offers through notifications to make them visit your store and purchase your products. Online stores that are missing an app might miss such opportunities while your competitors can make the most of it.  

Take Away 

More and more people are shopping on their phones every year. Online stores need to have mobile apps now to keep up with the competition and make sure their customers have a good shopping experience.

If your e-commerce store is running on Prestashop, you have good news in the form of PrestaMobAPP Module. It will easily turn your online store into a robust mobile app with a few clicks without requiring any technical knowledge from your side. 

Frequently Asked Questions (FAQs)

1. What are the Benefits of an E-commerce App?

Effortless registration, secure payment gateways, and real-time notifications are some of the prominent features of having an e-commerce app. 

2. What are The Essentials of E-commerce Platforms?

The three essential features of an e-commerce platform are: 

1. A search feature

2. A cart feature 

3. A payment feature 

  3) What is The Best Platform for E-commerce? 

There are so many platforms that you can rely on for your e-commerce store. Among them, Prestashop, Shopify, and WooCommerce are the most popular and known for producing great sales.