Secret Tips To Rank Your E-commerce Store

E-commerce business owners know the importance of appearing at the top of Google searches. Non-availability in the first few results means low traffic which leads to low sales. That's why those e-business owners or managers need to get their site SEO right. 

But what is the right way of e-commerce SEO? Should I use paid tools for it or will the free tools be enough? How long will it take my site to rank? Don’t worry, you will have all your answers here in this interesting blog post. So without further ado, let’s get started. 

What Ecommerce SEO Means

E-commerce SEO means optimizing e-commerce websites for search engines like Google, Yahoo, and Bing to drive organic traffic through technical SEO and keyword research. It is essential for online businesses looking to effectively promote their products or services and increase their online visibility for customers.

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Why Is E-commerce SEO Important?

As an online business owner or manager, it is important to prioritize your ranking in search engine results. Whether your customers use Google or Bing, they need to be able to locate your store easily during online searches. A majority (59%) of shoppers have stated that they conduct online research before purchasing in order to make informed decisions. E-commerce websites serve as the primary entry point for online stores.

For creating an e-commerce website, you will have to rely on a platform like Prestashop, Shopify, or others. Most e-business owners use Prestashop as it is free and offers great features with paid and free modules that you can effortlessly install.

Tips to Rank Your eCommerce Website

The main aim of your online store's SEO plan is to get to the top of Google search results, or at least make it onto the first page. Since 75% of shoppers use Google for their shopping needs, having a good Google ranking is super important for your online business strategy.

Here are some of the Best SEO Tips

Tip 1) Develop a Good SEO Strategy

There's no concept of one-size-fits-all when it comes to e-commerce SEO. Every online store is unique, so business owners need to experiment with different strategies to find what works best for them. To create a successful e-commerce SEO plan, you need to understand the key elements of SEO.

For an effective SEO strategy, you need to ascertain your target audience and understand how you can engage them with relevant content. This strategy must also take into account the platform you are working on. Like you will have to get comfortable with the Prestashop SEO Tips for ranking your Prestashop-built e-commerce store and so on.   

Tip 2) Research Quality Keywords to Include in the Content

Before you start creating content for your online store, you have to perform some keyword research. There are a bunch of tools out there to help you out, as well as your own ideas. Just think about what your customers would type into Google when looking for your stuff, what questions they might have, and what they would search for to find your products or services online.

When you're setting up your product pages, blogs, and landing pages, don't forget to sprinkle in some keywords to boost your Google ranking. It's super important for e-commerce sites to nail their on-page SEO to get the search results they're after. 

It gets easier when you are using the Prestashop platform for your e-commerce store as it has so many SEO modules available to automate things for you.

Different Types of Keywords

Primary Keyword

When you're creating content like product pages, blog posts, or landing pages, make sure to pick out a main keyword to focus on. Use that keyword a lot throughout the page to help with optimization. Usually, it's pretty clear what the main keyword should be since it's usually related to the main topic of the content.

Informational Keywords

Informational keywords are words that show someone is just looking for info rather than trying to buy something or find a specific site. In e-commerce SEO, these keywords can help educate customers about your product or service, or things related to your business. Lots of e-commerce websites have a blog to share this type of info and boost their organic traffic.

Long-tail Keywords

In addition to your regular keywords, e-commerce websites should also make sure to use long-tail keywords. These keywords are longer and more detailed, which means they may not be searched for as often but they are more likely to lead to sales. Long-tail keywords are especially important when it comes to advertising products and services because they help people looking for something specific to find it easily. 

Tip 3) Write Attractive Meta Descriptions

When you Google something, you see a little blurb under the title called a meta description. If you want your online store to do well in search results, you gotta focus on those meta descriptions. People have short attention spans these days, so making those descriptions catchy and informative is super important.

Tip 4) Create A Plan for Building Internal and External Links

You can't forget about linking when it comes to your SEO plan. It's a big deal for Google and other search engines. When you're thinking about boosting your online store's SEO, make sure you're including different types of linking like internal links, outbound links, and backlinks.

Lots of companies shell out money for backlinks because they help improve your SEO. Basically, when your blog posts or landing pages get linked on a bunch of other sites, your Google ranking shoots up. You can control the other types of links, like inbound and outbound, by whoever is creating the content on your site. 

Inbound or internal links are the ones that lead readers to other pages on your site, like blog posts or landing pages. Adding a few internal links can give readers more info and context, as well as boost your SEO.

Tip 5) Work on the Structure of Your Site

Your online store layout is a big deal for SEO. Good user experience is key for getting and keeping customers, and it also affects how well your site does in search engines. So basically, you can't just slap together your website structure when you're starting or running your online store. Making sure your site is easy to navigate will help boost your SEO ranking.

Tip 6) Check the Technical SEO of Your Online Store

If you want your online store to show up more in search results, you should dig into the nitty-gritty of SEO. Big Commerce suggests doing things like making sure your site is secure, mobile-friendly, fast, and free of duplicate content. 

You should also create an XML site map, add structured data to your website, and fix any broken links. Registering your site with Google Search Console and Bing Webmaster Tools is important too. It might sound overwhelming, but taking care of these technical aspects can really boost your website's visibility and growth. Consider hiring an expert to help you out with this stuff.

Tip 7) Make Use of the Best SEO Tools

Still confused about how to do SEO for an online store? These tools have your back. Now that you know the basics of how search engines operate and what makes for killer e-commerce SEO, let's check out the tools that can help you crush it in search results.

Google Analytics

How can you figure out what needs work on your website? Just check out your e-commerce site traffic. The easiest way to do that is by using Google Analytics. It keeps track of your site visitors and helps you see which product pages are doing great and which ones could use a little boost.

Ahrefs

It is super handy for stepping up your SEO game and getting better rankings. Ahrefs is like a one-stop shop for all things SEO, offering stuff like checking out your ecommerce site, spying on your competitors, and more. 

SEM Rush 

It is also one of the most trusted SEO tools that you can utilize for keyword research, website audit, content planning, and more. Semrush is also comparatively easy to use and can play a huge role in your online store’s success.

Take Away

If you want to up your SEO game and get your online store ranking higher on Google, learning some e-commerce SEO tips is key. There are plenty of strategies you can use, like focusing on Google rankings, using analytics to see where you can improve, doing keyword research for all your content, using linking to boost SEO, and more. 

Hopefully, you now have a good idea of how to rank your e-commerce store in the search engines.

Frequently Asked Questions (FAQs)

1. How Can I Rank My E-commerce Website?

To make sure, your e-commerce store ranks at the top, ensure that it has: 

• Good volume and low competition keywords. 
• Well-optimized product pages 
• User-friendly design 
• Simple URL Structure 
• User-focused and problem-solving content 

2. What are the Best Tools for SEO? 

   There are several tools available to check and improve the SEO of your e-commerce website. Out of many, these three are the most reliable and trusted by many website owners: 

   • Google Analytics 
   • Semrush 
   • Ahrefs

3. What are the best e-commerce platforms right now?

   The three most popular e-commerce platform are: 

   • Prestashop 
   • Shopify
   • Woocommerce