As per a recent study, 49% of consumers use Google search to find and buy new products, so a proper SEO of your e-commerce store is very important. Without SEO, your online store won’t appear at the top of search results, and hence, you may very likely lose potential customers. 

SEO also helps establish your brand's authoritative voice in the industry. That means it’s a must when you are looking to establish a successful business on Prestashop. 

Is SEO Possible For Prestashop in 2025 

Prestashop is a powerful e-commerce platform that sets on your website’s hosting. It allows you to create a customized store, upload products, and sell online. But only setting up a nice store isn’t enough when people can’t find you with their product searches. 

There are thousands of e-commerce websites that might be selling similar products which reduces your chances of appearing in the search results for most people. That’s where SEO comes in handy! Proper SEO will book you a top spot in the Google searches and hence you can get more traffic and conversions.

Fortunately, in 2025, you have a higher chance of ranking your Prestashop store. Thanks to the several Google updates and algorithm changes. All you need is to stick to the basics and implement our secret tips to start selling more than your competitors. Moreover, you can also use several Prestashop modules to improve your store’s visibility.  

5 Highly Expert SEO Prestashop Tips    

The moment you invest in a Prestashop store is when you start thinking about selling your products for profit. Proper SEO is one of the best ways of reaching your target audience and making sales. Here are our 5 tips that you can use to outrank your competitors in Google searches and make an impact with your Prestashop brand.

1) Start with The In-depth Keyword Research 

When it comes to SEO, you need to know what people are searching for these days. Not all popular queries from users will be relevant to your business, that’s why you need to pick keywords that directly relate to your niche. 

The best way to find relevant keywords is to use tools, like Semrush, Google Keyword Planner, and others. These tools provide you enough information on different keywords in your niche which can help in forming a great keyword strategy for your website. 

Hence, the first thing you need is to set up a proper keyword strategy for your website. Here’s how you can do it. 

• Pick Google keyword planner, Semrush, or any other keyword research tool. You can also use an SEO expert Prestashop module or add-ons for this purpose. 
• Search with the most relevant keyword in your niche, like if you are selling leather shoes, search keywords with ‘shoes.’ 
• You will get several keywords to use but you don’t have to pick all. Just select keywords that have a high search volume and low difficulty score. When a keyword difficulty (KD) percentage is high, it indicates that your chances to rank on it are low. 
• Collect as many keywords as you can to use in your web copy, product descriptions, and blogs of your Prestashop website.

That sums up the keyword strategy which is the most important step of boosting the Prestashop SEO. After incorporating keywords, you can also opt to audit SEO Prestashop using Semrush to find errors that are hindrances to the ranking. 

2) Create Readable URLs 

Each of your Prestashop website pages has a specific URL and that goes for the new pages you create. By default, the URLs have system-generated codes and special characters that make them hard to follow for search engines and users. Hence, you have to make sure that your web pages, including the product pages, are free from unnecessary numbers or characters. You can also use Prestashop modules like Pretty Urls to automate this task of removing IDs and more. 

3) Convincing Meta Titles and Descriptions

Meta Titles and Meta Descriptions are the first thing consumers see when they are scrolling through the SERP. 

Hence, they have to be informative yet convincing enough to drag users onto the website. Keep the Meta Title up to 60 characters long and include the main keyword of the product or web page. A meta description is 150 characters and slightly elaborates what the users will find on this web page. 

Here’s the best practice for making Meta Title and Meta Descriptions of Your Prestashop Store for Best Results: 

• Include the product name at the start of the Meta Title and highlight any main features in the most convincing way possible. You can also include special offers or unique specs of your products here to increase the chances of user visits. For example, for leather shoes, you can go with Top Leather Shoes - Stylish & Very Comfy.
• Build curiosity in the meta descriptions with questions, facts, or anything unique about your product that competitors are lacking. 
• Keep both the meta titles and meta descriptions at 60 and 160 characters respectively. For ease, you can also use the Serp Simulator Tool which will present how they will appear in the search results.

4) SEO-Optimized Website Content

Your web copy is how you will interact with your website visitors. You have to make sure it conveys your brand message and product details in the best possible way. For engaging and good website content, you can scroll through your 5 best competitors to see how they are presenting the brand message on all pages. 

While crafting the web copy, think of what you want your users to see when they pay a virtual visit to your website. 

Furthermore, you should be sharing high-quality blogs on the website with a mix of informational and commercial intent. Place relevant internal links in the blog to navigate visitors to the sale pages on your Prestashop store and make them customers. If you can’t find a good resource for blogs, you can rely on the SEO blogs module, which will automate the regular article writing and publishing tasks. 

5) Write Good Product Descriptions and Images

Prestashop lets you list your products on the store effortlessly. But you have to tweak these listings so they can better convey the features and benefits that users are looking for. Here’s how you can optimize your product details for Prestashop SEO: 

Make catchy and easy-to-read titles that will include the main keyword.

When writing product descriptions, keep them to 5 bullets and each one must focus on the benefit this product is offering. Make sure, each of these bullets has one relevant keyword. 

Include a short paragraph that persuasively explains the advantages of this product to the users.

Use high-quality images of the products that will make users stay on the listings. 

Want to Make Huge Sales on Your Prestashop Store?

If you want to skyrocket your business on Prestashop, you need to make it perfect for the visitors. One of the most reliable ways is to use modules that enhance its features and hence improve the user experience of your website. The FME Modules is a leading name when it comes to finding the best add-ons for optimizing your Prestashop store. We already have a perfect Prestashop SEO module to help you with the on-page optimization right away.

Take Away 

Prestashop SEO is very important to reach your target audience and make more sales. A new e-commerce website faces several challenges in the form of high competition, low website traffic, and more. Proper SEO will help your store appear at the top of Google search results which will bring in more customers to your website. 

These 5 Prestashop SEO tips are meant for those entrepreneurs who are striving to make a mark on this leading e-commerce platform. 

Frequently Asked Questions (FAQs)

1. Is Product SEO on Prestashop Possible? 

Yes, you can optimize your product listing for Google by using appropriate keywords, convincing Meta details, engaging content, and top-quality images. 

2. Is Prestashop free to use?

Yes, it is an open-source e-commerce platform so you can easily download and use it on your domain. You can effortlessly set up a store on it to start selling your products.

3. Is the Latest Version of Prestashop Best for SEO?

The latest version of Prestashop as of now is 8.2.0 and yes all of the Prestashop URLs are best for SEO. All you need is to follow a good SEO strategy to rank better.