8 Reasons Why You Need a Store Locator for Your E-commerce Store

When you are running an online business along with a brick-and-mortar store, you need to make sure that your target customers can find the store location and make their purchases.

According to research by Nielson, more than 70 percent of shoppers use a store locator rather than Google Maps to arrange their shopping trips. Now it becomes very clear why you need to add a STORE LOCATOR to your e-commerce store if you run a business and want your sales to skyrocket like never before, virtually and in-person.

You will have an invisible worker for your store that centralizes your business, enhances efficiency, saves customer time, and increases searchability. A store locator Prestashop can be the key tool for your business.

A Prestashop Store Locator tool, integrated into a website or app, allows users to find the location of a store, point of sale, or service on an interactive map quickly and easily.

The Prestashop Store Locator module lets merchants add physical stores and display their locations on Google Maps. This benefits customers by allowing them to search for stores and products available at these locations.

Infographics Copyrights by Nielsen

Top 8 Benefits of Prestashop Store Locator Module

Quick Purchase Decisions and Increased Sales

Facilitates fast purchasing decisions by showing customers the nearest store locations. They won't have to run to Google Maps to find your store's physical location; they'll have everything they need to know on your site.

Time and Money Savings

Helps customers save time and money by providing the nearest store address and all relevant information, regardless of the time of day. It is quick, it is correct, and undoubtedly saves your customers the hassles they would rather not be indulged in.

Optimized Physical Store Functions

How many calls does your business get each week from customers requesting basic information, like your address or product availability? It enhances physical store efficiency with multiple queries and fast inventory updates. Your employees are free to do more important work.

Increasing in-store Traffic

More than 80% of customers adopt the O2O approach, the online-to-offline journey. Where they search for a product online and then go to the store to buy it. Now, through the personalized Prestashop Google Maps marketing campaign, you encourage customers to drive to the nearest physical store and buy the product they have their eye on!

The Trust Factor

Unlike most online stores, the fact that your store has a physical presence sparks trust in the eyes of customers. They know they can come to you with an issue. If a customer buys a product online and knows your physical store is within feasible driving distance, it ensures they can reach out to you if they have an issue with your product. It not only builds trust and brand genuineness but also builds a strong customer base.

It centralizes your business and brings Stability

If you have a Prestashop store locator you would require centralized data. This is easy, by placing data on a spreadsheet, all your store locations can be managed easily using the store locator. Utilizing this feature supports your retail stores, especially if you have more than a few people could manage. Data management can be secured easily from one location and can be managed from thereon.

Auto-Detect User Location

Prestashop Store Locator makes it easy for customers to find nearby stores with auto-detection of their location. If you enable auto-detection, you won't have to worry about the rest! Users can have their location centralized and thus find the nearby store very easily.

Store Pickup Facility

Last but not least, it allows customers to pick up products from nearby stores, adding convenience to their shopping experience. They can make up their minds online and come to your store to gain a better understanding as well as the joy of a real shopping experience with a growing trust in your brand in their hearts.

Prestashop Store locator supports customers in the most effective way. It enhances your website's reputation like none other. The Prestashop Store Locator and Store Pickup module make your store Google Maps friendly. It gives customers the freedom and convenience to choose the nearest store and view its information through Google Maps.

Now on to the best part: what does Prestashop Store Locator have in it for you?

Prestashop Store Locator Features

• Multi-Shop Compatibility: Supports multiple shops with store locations displayed on Google Maps.

• Admin Control: Allows the admin to add numerous physical stores and display their locations on Google Maps.

• Product Search: Enables customers to search for stores by product on Google Maps.

• Detailed Store Information: Displays store timings, email, and contact details when a customer searches for a store.

• Store Pickup: Set date and time for store pickup, with the option to assign all products or selected products to a store.

• Payment Methods: Add payment methods for store pickup.

• Location Auto-Detection: Automatically detects user location to find nearby stores.

• Distance Viewing: Customers can view the distance of a store from their current location on the store locator page.

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Add Store Locator and Pickup with Google Maps to Your Store

You can add the Prestashop Store Locator to your website using the admin panel or via manual installation.

Admin Panel Method

• Download the Module: Obtain the Store Locator module from the Prestashop Addons Marketplace.

• Install the Module: Go to your Prestashop admin panel, navigate to Modules and Services, and upload the module.

• Configure the Module: Set up your store locations by entering the necessary details, such as address, contact information, and store timings.

• Integrate Google Maps: Enter your Google Maps API key.

• Customize Store Pickup Options: Configure pickup settings, including available products, pickup times, and payment methods.

• Enable Auto-Detection: Activate the auto-detect user location feature.

Conclusion

Integrating a store locator into your e-commerce store is no longer a luxury—it's a necessity. The Prestashop Store Locator module offers a myriad of benefits, from enhancing customer convenience to boosting sales and operational efficiency. Providing detailed store information and facilitating quick, informed purchase decisions strengthens your brand's credibility and trustworthiness. The module's advanced features, such as auto-detect user location and store pickup options, ensure a seamless and satisfying customer experience. Embrace the power of the Prestashop Store Locator and watch your business thrive both online and offline.

Frequently Asked Questions

What is a store locator?

A store locator is a tool integrated into a website or app that allows users to find the physical locations of stores on an interactive map, enhancing customer convenience and accessibility.

What is the auto-detect user location feature?

It automatically detects the customer's location to find nearby stores.

Can I set store pickup options with this module?

Yes, you can configure store pickup settings, including available products and pickup times.