By 2020, UK online retailers are set to make £28 billion from international sales, but there's a big hurdle: around 84% of shoppers leave their carts without buying. This cart abandonment is costing businesses a lot of money. To fix this, many are turning to the PrestaShop Abandoned Cart module. This handy tool sends reminders to customers who’ve left items in their cart, helping stores recover lost sales and boost their revenue. Now, the first question is:

Why do Customers customers leave before checkout?

Here are the possible reasons:

• High cost, including shipping
• Hunt for the best deal
• No trust in the e-store
• Complicated checkout process
• Payment issue at checkout

Solution: Abandoned Cart Reminder

The solution to this problem is sending the abandoned cart reminder to the customers. Almost 20% of the retailers included in Internet Retailers 500 have an active customers' follow-up email system. Such a system has helped a shoe retailer recover 24.33% of the lost sales and increase revenue by 5.48% per month. They previously had a 67% cart abandonment rate.

Related Solutions

• PrestaShop One-Step Checkout: A smoother checkout process can significantly reduce cart abandonment rates. This module streamlines the checkout experience, making it quicker and easier for customers to complete their purchases.
• PrestaShop Custom Checkout Fields Module: By allowing customization of checkout fields, this module addresses the specific needs and preferences of customers, potentially reducing the likelihood of cart abandonment due to a complex or irrelevant checkout process.

FME’s PrestaShop Abandoned Cart Reminder: Simple Plugin For Complicated Task!

It’s no longer a hectic task to send automated or customized emails to cart abandoners, as a simple plugin to the existing e-commerce shop can do the magic. FME has launched its magical product, PrestaShop Abandoned Cart Reminder, to help e-store owners build trust with their customers and recover lost sales.

Download the PrestaShop Abandoned Cart Reminder Plugin Now!

Get feedback from the customers about why they abandoned the cart and offer incentives for coming back to it to complete the deal. Explore other essential modules that can enhance your store's performance in our post on the Top 7 Essential Modules After Migrating on PrestaShop.

Main Features Of The Plugin:

• Send as many follow-up emails as you want
• Attach coupons with the follow-up email
• Use tailored content in the email to appeal to the customers
• Use images in the abandoned cart email
• Mention cart summary in the email
• Give the follow-up email an attractive title
• Manage the abandoned cart emails easily
• See a decline in the cart abandonment rate
• Experience improvement in website conversion rate
• Attract customers with a caring attitude

How To Make Cart Reminder Email Effective?

Here are some ideas to go with while using abandoned cart reminders.

Use a live address for the email: The cart abandonment reminder should be from a live address, from a real person, and may include the picture of the person in the email signature. Make sure that a real person is dealing with the customers’ queries to avoid any inconvenience.

Tell customers how to contact: Do include clear contact details in the abandoned cart reminder email. Provide them with a toll-free number to contact immediately. An important reason for cart abandonment is that customers couldn’t get the right answer at the right time. The customer care representative should keep a record of customer concerns and share them with the staff.

Talk in a live environment: Invite customers to have a live chat with experts. If customers come to know they have someone to deal with their serious concerns, they will think about coming back. Design a special landing page dedicated to live chat with cart abandoners.

Offer incentives: The email reminder can be made attractive by offering incentives to the cart abandoners. These offers could be in the form of discounts, a big appeal for the customers to come back, complete the deal, and even shop more. Discover how to use gift cards effectively in your store by reading our guide on How to Configure and Use the Gift Card Module for PrestaShop.

Invite for a survey: Use an abandoned cart reminder email as an invitation for the customers to fill out a survey form. Ask them about giving you feedback, which will make them realize how much you care. In other words, such feedback will help you improve your e-commerce site's performance.

Nothing is bigger than building trust!

For any e-commerce business, the trust factor is an integral success ingredient. The same is the purpose behind developing the PrestaShop abandoned cart reminder module by FME. It's not just meant to invite customers back and complete the checkout process; it's also meant to build trust with them, cope with any flaws in the system, and, of course, improve the website's performance. Using this plugin, you can send follow-up emails either manually or automatically. So, customize the emails with unique and compelling content and images to target specific customers. Let them feel how serious you are about your business and maintaining good customer relations.

Use the PrestaShop abandoned cart module and share your experience!

FAQs

1. What is an abandoned cart reminder and why is it important?

It’s a tool that sends reminders to customers who left items in their cart, helping recover lost sales.

2. How does the PrestaShop abandoned cart reminder module work?

It tracks abandoned carts and sends automatic, personalized email reminders to customers.

3. What are the best practices for using an abandoned cart reminder tool?

Send reminders at strategic times, personalize messages, and offer incentives to boost recovery rates.

4. Can an abandoned cart reminder tool increase sales?

Yes, it helps recover lost sales by reminding customers and encouraging them to complete their purchases.