Boost Your Sales with the New PrestaShop Related Products Module

Acquiring a new client is 7-9 times more expensive than selling products or services to existing clients, according to research. Are you wondering how to enhance your sales? FME has the perfect solution with its newly launched PrestaShop Related Products Module. This extension is designed to benefit e-business owners and customers by offering related products in one place. If you want to maximize your revenue, this add-on is a must-have for your eCommerce site.

Key Performance Indicators (KPIs)

A related products module (RPM) is a dynamic tool that aims to suggest additional goods that are relevant to the products that a consumer is currently viewing or has purchased. This feature is frequently present in eCommerce platforms, allowing businesses to offer specific recommendations that enhance the overall purchasing experience. Regardless of whether you are browsing online stores or utilizing services as a service, RPMs are vital for enhancing user engagement.

The goal is straightforward: to increase the likelihood of future purchases by offering consumers alternatives that meet their needs. For example, the RPM may suggest headphones or cases to a consumer who is viewing a smartphone. This not only enhances user satisfaction but also optimizes revenue and conversion rates.

Main Features of the PrestaShop Related Products Module

• Show an unlimited number of related products on the product page.
• Use product combinations or attributes to add related products easily.
• Automatically load selected products without complications.
• Display related products in a block at the bottom of the page.
• Allow customers to add multiple products to the shopping cart.
• Show related products under a new tab.
• Highlight even the less popular products in your catalog.
• Help customers find the best products at desired prices.

Check Out the PrestaShop Related Products Module

How the Related Products Module Can Help Grow Your Sales

Business intelligence is the utilization of data analysis instruments to facilitate the development of well-informed business decisions. By adding real-time data into the overarching analytics framework, RPMs provide valuable information to BI systems. This facilitates a complete understanding of market trends, consumer behavior, and product performance for businesses.

Effective Cross-Selling Opportunities

Think of McDonald’s famous line, “Do you want fries with that?” It’s all about suggesting additional products that customers might not have initially planned to buy. The Related Products Module encourages customers to purchase complementary items, boosting your sales and revenue. This strategy aligns perfectly with effective cross-selling and upselling strategies to enhance your overall sales performance.

Offer Bundle Packages

Provide special discounts on bundle packages to attract customers making larger purchases. For example, offer beauty product bundles at a lower price to help customers get the best deals. You can also enhance this strategy by integrating it with our PrestaShop Custom Checkout Fields Module, allowing for a seamless checkout experience for bundled products.

Professional Services in Bundle

Insurance providers and other service-based businesses can use this module to bundle various services. By offering all necessary services in one place with special discounts, you can attract more customers. For insights on bundling strategies, check out our guide on how to create and manage events in PrestaShop, which highlights the benefits of well-organized packages.

Bundle Products with Services

Many products need accompanying services. For instance, restaurants can offer special sauces or salons can suggest related beauty products. This approach works well if the products are of high quality.

Package Marketing Benefits

Collaborate with partners to offer related products through the module. For example, an electronics store can suggest batteries, or an office furniture shop can offer a discount on chairs when purchasing a table. This strategy can enhance your sales growth and marketing efforts. Additionally, using our PrestaShop SEO Module can help drive more traffic to these bundled offers.

Compulsory Additional Items

Retailers often bundle necessary additional items with main purchases. For instance, selling a camera with batteries and a carrying case can increase the number of products sold in a single transaction.

Conclusion

Offering related products is a smart business strategy, made easier with FEM’s PrestaShop Related Products Module. This extension helps you present compelling offers, save your customers time, and ensure they get everything they need in one place. With satisfied customers likely to recommend you to others, this module is a valuable addition to your eCommerce toolkit. Enjoy the multi-dimensional benefits of FME’s Related Products Module and watch your sales soar!